Who we are
This notice explains how The Digital Academy Ltd, which operates the PNWIRE (pnwire) platform and also trades as Premium NewsWire. The Digital Academy Ltd is a company registered in England and Wales, company number 14083224, with its registered office at 10 Winnipeg Drive, Green Street Green, Orpington, Kent BR6 6NW, United Kingdom. Email: info@premiumnewswire.com. (“we”) uses personal data when you visit the PNWIRE website or use our platform and services. We are the controller of that data. ICO registration number: [ICO registration number].
What we collect
- Details you give us: name, work email, phone, company, website, job title, your message, and the topics or services you are interested in, through our forms, the free visibility check, early-access sign-up, Startup of the Week or pitch competition entries, votes and the chat assistant’s booking flow.
- Account and billing details if you subscribe: contact and company details, plan, invoices and payment status. Card payments are handled by our payment provider; we do not store full card numbers.
- Content you submit, such as press releases, pitch decks, images and video, which may include personal data about people in them.
- Business data for your visibility check, such as your website, sector, countries and competitors, and publicly available information about your online visibility.
- Technical data: your browser’s cookie choice and the small items described in our Cookie policy. We do not currently use analytics or advertising cookies.
How and why we use it
- To reply to enquiries and arrange calls (legitimate interests, or steps before a contract).
- To provide the free visibility check, platform, plans and services you ask for (contract).
- To publish and distribute content you approve (contract).
- To run Startup of the Week, awards and votes, including preventing duplicate votes (legitimate interests).
- To send service emails, such as your signals briefing (contract), and marketing emails only where you have agreed or where the law allows, with an unsubscribe link in every email (consent or legitimate interests).
- To keep records, prevent fraud and meet legal, tax and accounting duties (legal obligation, legitimate interests).
Who we share it with
We share personal data only as needed, with: our website host; HubSpot, our customer relationship management (CRM) provider, which receives what you submit through our website forms so our team can reply; our email and scheduling providers (bookings open Calendly, which has its own privacy policy); our payment provider; media outlets, newswires and partners when you approve distribution of content that contains personal data; creators and publishers involved in campaigns you approve; and professional advisers or authorities where required by law. We do not sell personal data.
International transfers
Some providers may process data outside the UK. Where they do, we use safeguards recognised under UK law, such as adequacy regulations or the UK International Data Transfer Agreement.
How long we keep it
- Enquiries and booking details: up to 24 months after our last contact.
- Customer, contract and billing records: 6 years after the end of the contract, for legal and tax reasons.
- Published content: for as long as it remains published, and in our archives unless you ask us to remove it (subject to our terms).
- Votes: for the month of the vote plus 12 months.
Your rights
You can ask to access, correct, delete or restrict your personal data, object to its use, ask for a copy in a portable format, and withdraw consent at any time. Email info@premiumnewswire.com. We will reply within one month.
You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We’d appreciate the chance to help first.
Content you share about others
If you submit content containing other people’s personal data, such as names, quotes, photos or video, you are responsible for having a lawful basis and their consent to share it with us and publish it. See our Terms and Conditions.
Security and changes
We use appropriate technical and organisational measures to protect personal data. We may update this notice; the date at the top shows the latest version.