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What we do

Intelligence first, then action.

The PNWIRE platform shows where you stand and what to do next. The Visibility Action Centre is how you act: press release distribution, writing, micro-influencers, sponsored media and technical fixes.

01 — The platform

See your market. Know your position.

Early access. Start with a free visibility check, then subscribe from £9.99 a month.

01

Sector Signals

A feed of what changed in your market this week, from new regulation to a competitor’s launch, with a source and confidence level for each signal.

02

Visibility Score & Rankings

Your score out of 100, its history over time, and where you rank against competitors in your country and your sector worldwide.

03

AI Recommendations

A short, prioritised list of next steps, each explaining who it reaches, why it matters and what it would cost.

04

Visibility Action Centre

Approve a recommendation and our team delivers it, using the five services below.

02 — Visibility Action Centre

Five ways to act.

Each service is paid separately, only when you choose it. Every recommendation shows its audience, purpose, indicative cost and evidence first.

SERVICE 01 / 05

Press Release Distribution

Global press release distribution, including AP News, Yahoo Finance and 5,000+ outlets, with Forbes, Reuters and the London Stock Exchange Group on higher packages. Priced in your recommendation.

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How distribution works

  1. Submit your press release: upload your release with any multimedia or supporting materials.
  2. Editorial review & targeting: our in-house editors match your release to an industry, region and media interest based on journalist beats and publication history.
  3. Precision distribution: targeted delivery to opted-in journalists in print, broadcast and online media, and syndication to major news agencies and aggregators.

Targeted & precise distribution

  • Access to 33,000+ verified, opt-in media professionals
  • 10,000+ media partners
  • Advanced targeting based on prior coverage, subject expertise and location

Global visibility & syndication

Syndication partners with a combined audience of over 10 million users:

Dow JonesThomson ReutersLexisNexisForbesFortuneBing NewsNewsNowM2.comYahoo FinanceAcquireMediaWN.comInfo Desk

Social, newsroom & search

  • Releases shared on X (Twitter), Facebook and LinkedIn
  • Indexed by Google, Yahoo and Bing
  • Permanent hosting in a branded, searchable newsroom with a custom RSS feed

Add-on: media pitching

  • Custom pitch development: angles and hooks tailored to each target outlet
  • Direct outreach to verified journalists matched by beat, publication and region
  • Outreach handled responsibly, with privacy and compliance built in

Add-on: photo distribution

  • PA Media: PA Photowire and the Mediapoint archive for subscribing UK media
  • European Pressphoto Agency (EPA): EPA Photowire, adding 1,300+ images daily to an archive of nearly 4 million photos
  • Choose PA Media, EPA, or both

Packages

Budget PR (5,000+ outlets), Market Titan (adds Forbes or Reuters) and Investor Prime (adds the London Stock Exchange Group and financial terminals). The platform recommends the right one and shows its cost before you approve.

Get my free visibility check

SERVICE 02 / 05

Press Release Writing

Journalist-led, 100% human-written press releases that stand out to editors and are ready for distribution the moment you approve them. Priced in your recommendation.

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Expert, journalist-led writing

  • Professional content creators: experienced journalists and writers who know what media outlets want
  • Industry-specific knowledge: writers matched to your sector for accuracy and relevance
  • Engaging storytelling: strong headlines, concise messaging and newsworthy hooks

100% human-written, AI-checked

  • Authenticity: written by people, never generated by AI
  • AI proofreading: our Proofreading Agent checks each draft; a human editor approves every change
  • Customised releases: written in your voice, never from templates
  • Transparency: a fully human editorial process

From brief to distribution

  • Consultative process: share your goals and news; we research, write, edit and optimise
  • Quick turnaround: polished, press-ready drafts in 24–48 hours*
  • Distribution-ready: written to global media standards, with SEO & GEO optimisation
SERVICE 03 / 05

Micro-Influencer Campaigns

Sector-relevant creators whose audiences already care about what you do. Recommended by the platform, managed by our team and selected partners. Priced in your recommendation.

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Why micro-influencers?

  • Niche, engaged audiences: communities that trust the creators they follow
  • Sector relevance: creators matched to your industry, for example climate tech, fintech or health
  • Authentic storytelling: real use and personal stories that drive organic engagement

Quality checks before we recommend

  • Audience quality and engagement verified, with no bots or inflated metrics
  • Audience location and interests matched to your target customers
  • Every paid partnership clearly disclosed, as UK advertising rules require

How it works

  1. Recommendation: the platform suggests creators when a campaign fits your goals.
  2. Approve: review the shortlist, brief and fee before anything is booked.
  3. Run: we handle outreach, briefing and campaign management.
  4. Report: see reach and engagement, and what it did for your visibility.
SERVICE 05 / 05

Technical Visibility Improvements

Fix the website and search issues that hold back your visibility, before you spend on promotion. Priced in your recommendation.

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Typical fixes

  • Structured data so search engines and AI assistants understand your business
  • Page speed and mobile performance
  • Missing or weak titles, descriptions and on-page content
  • AI-search readiness (GEO/AEO): clear answers, facts and sources

Why first?

  • New attention converts better when your site is ready for it
  • Improvements show up in your Visibility Score over time, based on what we can observe
03 — FAQ

Questions about our services.

How do the platform and the services fit together?

The platform tells you where you stand and recommends what to do. The services in the Visibility Action Centre are how you act on a recommendation. You only pay for a service when you choose it.

Are your press releases written by AI?

No. Every release is 100% human-written by journalists and content writers. Our Proofreading Agent only checks a finished draft for errors, clarity and unsupported claims; a human editor makes every change and signs it off.

Can I add media pitching or photos to a distribution?

Yes. Media pitching to verified journalists and photo distribution through PA Media and EPA Photowire are available as add-ons to any press release distribution.

How do you choose micro-influencers?

We recommend creators whose audience matches your sector and check audience quality and engagement first. Every paid partnership is clearly disclosed. At launch our team and selected partners manage these campaigns.

Can I combine several services?

Yes. Many clients pair Press Release Writing with distribution and a micro-influencer campaign. Book a free consultation and we’ll recommend the right mix.

Explore all FAQs →
Still have a question? Contact our team or book a free consultation.

04 — Call to action

Ready to act on your visibility?

Start with a free visibility check, then choose only the services that fit your goals.

Schedule a Free Consultation Free visibility check