On the wire
Bespoke viral campaigns

Media distribution meets influencer engagement.

Bespoke campaigns for premium stories, recommended by the PNWIRE platform and delivered through the Visibility Action Centre. We pair global press release distribution with sector-relevant micro-influencers on Instagram, TikTok, YouTube, X and LinkedIn, with every paid partnership disclosed.

01 — Two engines, one campaign

Why media and influencers work better together.

Coverage on trusted outlets makes a story credible. Creators make people care and share. Running both at once is what gives a story momentum.

Media distribution

Your release on AP News, Yahoo Finance and 5,000+ outlets, with Forbes or Reuters, Google News and AI assistants on higher tiers.

Distribution

Influencer engagement

Vetted creators whose audiences fit your goals, briefed and managed by us across Instagram, TikTok, YouTube, X and LinkedIn.

Influencer services

Amplification & measurement

Both channels launch together, then we track reach, engagement and pickup so you see exactly what spread.

02 — Premium content only

We only take on stories that can travel.

Every brief is reviewed by our editors before we accept it. That selectivity is why our campaigns get attention, and it protects the outlets and creators we work with.

What makes premium content

  1. Newsworthy: something genuinely new, surprising or important
  2. Credible: claims you can back up with numbers, customers or partners
  3. Visual: images or video that work on social feeds
  4. Shareable: an angle people want to pass on or have an opinion about
  5. Well timed: launched when your audience is paying attention
03 — How it works

A bespoke campaign in five steps.

BRIEFREPORT

Story review

Share your brief. Our editors confirm it’s premium content, or tell you how to strengthen it.

Campaign design

We choose the angle, outlets, markets and creators for your audience.

Content production

Journalist-written release, visuals and creator briefs, approved by you.

Launch together

Media distribution and creator posts go live as one coordinated moment.

Amplify & report

We track reach, engagement and pickup, and report what worked.

No provider can honestly guarantee virality. We guarantee the distribution in your package and a professionally run creator campaign, and we build every part to give your story its best chance to spread.

04 — FAQ

Viral campaign questions.

What is a media + micro-influencer campaign?

A bespoke campaign built around one premium story. Press release distribution gives your news credibility on trusted outlets, and sector-relevant micro-influencers help it reach and engage the right communities. Every paid partnership is disclosed.

Can you guarantee my content will go viral?

No one honestly can. We guarantee the distribution in your package and a professionally run creator campaign, and we design every part of the campaign to give your story the best chance to spread.

What do you mean by premium content only?

We review every brief and only take on stories that are genuinely newsworthy, credible and visual enough to travel. If your story isn’t ready, we’ll tell you what would make it stronger.

How much does a campaign cost?

Every campaign is different, because the outlets, creators, platforms and markets change each time. Your recommendation shows the indicative cost, and you see the full price before you approve.

Which platforms do you use?

Instagram, TikTok, YouTube, X, LinkedIn and others, chosen for where your audience spends time, alongside global media distribution.

Explore all FAQs →
Still have a question? Contact our team or book a free consultation.

05 — Call to action

Have a premium story worth spreading?

Book a free consultation. We’ll review your story and design a bespoke campaign around it.